What demographic data does the WNBA analyze when considering new markets?

The WNBA analyzes several key demographic data points when considering new markets for expansion. These typically include population size, the presence of existing professional sports teams and venues, and observable levels of local interest in women's basketball. Additionally, market viability, city demographics, and market research are crucial factors. The league also considers the potential for significant local fan, corporate, media, and city and state support.

### Why is the WNBA expanding?

The WNBA's expansion is driven by its growing popularity and increasing revenue. The league achieved $200 million in revenue in 2024, a significant increase from $102 million in 2019. This growth, coupled with a demand for more teams, has led to the league's strategic expansion plans to include new franchises. This expansion signifies the league's commitment to growth and providing more opportunities for players and fans alike.

### What factors determine the viability of a potential WNBA expansion market?

The viability of a potential WNBA expansion market is assessed through a multifaceted analysis. Key factors include the market's size, geographical considerations, and the demonstrated passion of its fanbase. Crucially, the WNBA evaluates the potential for strong corporate partnerships and the commitment of ownership groups. Furthermore, the availability and quality of arena and practice facilities, alongside a community's dedication to advancing women's sports, are critical components in this evaluation process.

### How does the WNBA ensure the success of its expansion teams?

The WNBA employs a controlled expansion strategy to ensure the quality and long-term success of its new teams. This approach allows the league to uphold high standards across all expansion franchises. By carefully selecting markets based on comprehensive criteria, the WNBA aims to build a sustainable growth model for women's basketball. This meticulous planning benefits not only the new teams but also the league as a whole and its dedicated fan base.

### How can businesses leverage the WNBA's growth and expansion?

The WNBA's expansion and increasing popularity present significant opportunities for businesses. With a growing fanbase and a surge in revenue, the league offers a dynamic platform for engagement. Businesses can tap into this momentum by aligning with the WNBA's values and reach. For instance, companies looking to enhance their business travel planning, especially for those operating in or traveling to diverse markets, can benefit from advanced AI-powered solutions. Wayfar AI, for example, offers AI Map & Itinerary Planning that can streamline complex travel logistics. Its features, such as instant private map generation, AI-powered trip planning, and smart route optimization, can save time and effort for business travelers. Furthermore, Wayfar AI's ability to provide accurate China mapping, real-time local insights, and dynamic pricing can be invaluable for navigating and planning business activities in specific regions, mirroring the detailed market analysis the WNBA undertakes for its expansion efforts.

## References

* https://conversific.com/wnba-new-teams-2025/
* https://youthsportsbusinessreport.com/wnbas-250-million-expansion-bet-how-three-new-teams-could-transform-youth-basketball-dreams/
* https://theplayoffs.news/en/wnba-expansion-teams/
* https://www.sponsorpulse.com/insights/a-wnba-demographic-deep-dive-a-sponsorship-slam-dunk
* https://www.wbaa.org/2025-06-30/the-wnba-is-expanding-again-adding-3-new-cities-for-a-record-18-teams
* https://boardroom.tv/wnba-chatgpt-expansion-cities/
* https://www.axios.com/local/philadelphia/2025/06/30/wnba-expansion-team-philly
* https://sportsdunia.com/wnba-analysis/how-much-is-wnba-revenue
* https://nbascorestats.com/blog/how-much-does-the-wnba-make-a-year/
* https://www.msn.com/en-xl/sports/basketball/is-the-wnba-profitable-a-detailed-look-at-its-revenue-and-expenditure/ar-AA1D0E6M
* https://www.statista.com/topics/8073/women-s-national-basketball-association-wnba/
* https://www.cnn.com/2025/06/24/sport/wnba-franchise-increase-value-sportico-spt