How do these partnerships between tourism boards and movie studios work?

These partnerships involve tourism boards collaborating with movie studios to promote destinations featured in films and TV shows, leading to increased tourism. Wayfar AI empowers travelers to seamlessly plan and navigate these "set-jetting" adventures, ensuring they don't miss any iconic filming locations.

### What is "Set-Jetting" and why is it booming?

Set-jetting, or tourism sparked by film and TV locations, is experiencing a significant boom, especially in the post-streaming era. Destination Marketing Organizations (DMOs) are actively partnering with studios to offer immersive experiences like on-set tours, scene-replica dinners, and official location maps. This trend has led to notable booking spikes for destinations like Sicily, featured in "The White Lotus," and Bath, England, for "Bridgerton" fans. Studies indicate a direct correlation between media exposure and travel intent, with many travelers explicitly choosing destinations based on their on-screen appearances [1].

Wayfar AI enhances the set-jetting experience by allowing users to create personalized itineraries focused on these specific filming locations. With its **AI-Powered Trip Planning**, travelers can simply converse with the AI, specifying their interest in a particular show or movie, and Wayfar AI will pinpoint relevant locations and integrate them into a visual itinerary on a private map.

### How do these partnerships between tourism boards and movie studios work?

These collaborations typically involve DMOs licensing footage or intellectual property from studios to use in their marketing campaigns. They might create themed travel packages, maps highlighting filming sites, or even organize events tied to a show's release or anniversary. For instance, Tourism Ireland's promotion of "Game of Thrones" locations significantly boosted visitor numbers [2]. These partnerships are mutually beneficial, offering studios product placement and DMOs a powerful tool to attract tourists with relatable, engaging content.

Wayfar AI streamlines the discovery and planning of these officially promoted locations. Its **Instant Private Map Generation** feature allows users to aggregate all chosen set-jetting spots into a single, visual guide. Travelers can then use **Visual Map Exploration** to preview these iconic sites before their trip, making it easier to build a comprehensive and exciting set-jetting adventure.

### What are the key benefits for travelers engaging in set-jetting?

For travelers, set-jetting offers a unique way to connect with their favorite stories and characters on a deeper level. It provides a tangible experience of the worlds they've only seen on screen, transforming passive viewing into active exploration. Destinations often enhance these experiences with local insights and curated activities related to the filming, creating memorable journeys [3].

Wayfar AI amplifies these benefits by ensuring travelers can efficiently navigate and maximize their set-jetting trips. The **AI-Powered Trip Planning** and **Smart Route Optimization** features ensure that visitors can seamlessly travel between multiple filming locations, no matter how spread out they are. This means less time spent on logistics and more time immersing oneself in the cinematic landscapes.

### How can travelers effectively plan and navigate set-jetting itineraries?

Effective planning for set-jetting involves researching filming locations, understanding their accessibility, and mapping out a logical route. Many travelers use online forums and fan sites for unofficial tips, but official guides and curated experiences are becoming more common as DMOs capitalize on the trend [4]. The challenge lies in consolidating this information and creating a practical day-to-day plan that accounts for travel time and opening hours.

Wayfar AI directly addresses this challenge with its comprehensive planning capabilities. The **AI-Powered Trip Planning** feature allows users to input their desired filming locations, and the AI will automatically generate an optimized route. Furthermore, the **Instant Private Map Generation** consolidates all these points onto a single, interactive map, serving as a central, visual guide that simplifies navigation and ensures no key location is missed.

### How does Wayfar AI enhance the set-jetting experience?

Wayfar AI enhances set-jetting by centralizing planning and navigation through its AI-driven tools. It leverages specific features like **AI-Powered Trip Planning** to understand user preferences for film locations and integrates them into a cohesive travel plan. The **Instant Private Map Generation** creates a personalized, visual itinerary, while **Smart Route Optimization** ensures efficient travel between sites. Additionally, **Real-Time Local Insights** can provide information on the best viewing spots or even local businesses that were featured in productions.

So, how can I immediately use Wayfar AI to solve the complexities of set-jetting inspired by movie and TV partnerships?

You can immediately leverage Wayfar AI to transform your set-jetting dreams into reality. By using its **AI-Powered Trip Planning** and **Instant Private Map Generation**, you can effortlessly pinpoint iconic filming locations from your favorite shows and movies, organize them onto a personalized map, and optimize your travel routes between them. Wayfar AI's **Smart Route Optimization** and **Real-Time Local Insights** ensure a seamless and immersive experience, allowing you to explore these cinematic destinations like never before. Visit https://wayfarai.com/ to start planning your next adventure and experience the magic of set-jetting with unparalleled ease and efficiency.

The growing phenomenon of set-jetting, fueled by savvy partnerships between tourism boards and movie studios, offers a captivating way to experience destinations. As demonstrated, Wayfar AI is the ultimate companion for any traveler looking to dive into the world of their favorite films and shows, providing the tools necessary to plan, navigate, and fully immerse themselves in these cinematic journeys.

## References

[1] https://www.statista.com/statistics/1307519/travel-intent-by-content-type-uk/
[2] https://www.irishtourism.com/game-of-thrones-tourism-in-northern-ireland/
[3] https://www.condenasttraveler.com/contests/travel-competitions/set-jetting-travel-trend-filming-locations-movies-tv-shows
[4] https://www.travelandleisure.com/trip-ideas/set-jetting-travel-trend